Attitude towards professionalism in the snow business, and attitude towards having total control of the growth of our business are intertwined. One introspective question often asked at this time of year (after the season is over) is “how can we make a profit at this type work”? Other observations made by some often include: “Snow work is blood money”, “it’s a pain in the butt to do this work”, or “it’s hard work for the money we generate”, and “my guys want to just stay home in winter anyway, so why bother”.
Often it’s just a matter of attitude.